MAIN
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MAIN
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Media Alliance for Impactful Narratives
Powering an AI-ready, Trusted & Discoverable European Radio Ecosystem
Making trusted audio easier to find, richer to experience and more valuable.
Unite. Empower. Amplify.
MAIN IBC Discovery Tour
From Metadata to AI Discoverability
IBC Amsterdam · Sunday 13 September 2026 · 10:00–12:00
A curated executive journey for radio leaders combining expert insights, selected technology demonstrations, practical metadata use cases and peer exchange.
The first flagship MAIN Discovery Tour explores how metadata powers AI-ready, trusted and discoverable radio across connected environments.
During this focused two-hour journey, a limited group of European radio executives will meet experts and selected technology providers through five practical stages:
CREATE
Metadata creation and orchestration
ENRICH
AI-powered metadata enrichment
DISCOVER
Distribution, visibility and discoverability
ENGAGE
Connected-car and audience experiences
PREPARE
AI assistants, Agentic AI, trust & future interfaces
Designed for
Radio CxOs, CTOs, CDOs, digital leaders, innovation executives and selected ecosystem partners.
What participants gain
Curated booth visits, private demonstrations, expert contextualisation, actionable use cases, peer exchange and potential CoLab opportunities.
MAIN initiative
MAIN (Media Alliance for Impactful Narratives) is an open European collaboration platform connecting broadcasters, media leaders, technology providers, innovators, industry organisations and policymakers.
Its ambition is to ensure that trusted, human-centric radio and audio remain visible, accessible and impactful as AI assistants, platforms and connected environments increasingly shape how audiences discover and experience media.
MAIN complements existing industry initiatives by connecting organisations, events and expertise through a practical, year-round programme focused on implementation, experimentation and measurable ecosystem impact.
Discover → Validate → Enable → Impact
MAIN objectives:
- Improve audience experience, discoverability and metadata readiness across the European radio and audio ecosystem.
- Accelerate the adoption of AI, metadata and emerging technologies through practical use cases, collaborative pilots and shared learning.
- Develop and share practical knowledge, implementation guidance, benchmarks and best practices.
- Develop a sustainable, sponsor-supported, year-round programme that connects
complementary industry events, maximises collaboration opportunities and delivers continuous value while limiting fixed costs and financial exposure.Why focus on metadata ?
Metadata is the invisible infrastructure of AI-ready radio
Metadata connects broadcasters, audiences, connected cars, platforms and AI systems.
It supports:
Discoverability · richer experiences · AI understanding · personalisation · interoperability · trust · monetisation
A year-round collaborative programme
Discovery Tours
Discover. Connect. Inspire.
Curated executive journeys combining expert guidance, practical demonstrations, use cases and peer exchange at major industry events.
CoLab Programme
Pilot. Validate. Scale.
Broadcasters, technology partners and experts collaborate around real-world challenges and test practical solutions in operational environments.
Metadata & Discoverability Tech Hub
Capture. Share. Enable.
Practical resources, use cases, implementation insights and ecosystem intelligence supporting faster adoption.
MAIN Summit
Align. Inspire. Impact.
An annual European meeting connecting policy, industry, technology and practical implementation.
Connect with MAIN team
Join us, contribute, or partner to amplify the impact of MAIN
Organizer:
Nicolas Moulard
Smart Media Consultant
Actuonda / MAIN – Media Alliance for Impactful Narratives
📩 moulard@actuonda.com
© 2026