Media Alliance for Impactful Narratives
Powering an AI-ready, Trusted & Discoverable European Radio Ecosystem
Making trusted audio easier to find, richer to experience and more valuable.
Unite. Empower. Amplify.
MAIN IBC Discovery Tour
From Metadata to AI Discoverability
Metadata is the invisible infrastructure of AI-ready radio.
IBC Amsterdam · Sunday 13 September 2026 · 10:00–12:00
A curated executive journey for radio leaders
A focused two-hour journey bringing together European radio executives, experts and selected technology partners to explore how metadata becomes actionable across the ecosystem — from governance and enrichment to connected-car experiences and AI-driven discovery.
If AI is changing how audiences discover content, metadata is the infrastructure that makes trusted radio visible, understandable and actionable.
The MAIN IBC Discovery Tour will follow that metadata through a series of practical stops, expert perspectives and demonstrations:
PREPARE
From Metadata Readiness to Trusted AI Discovery
How can broadcasters build trusted, interoperable metadata foundations that power future AI discovery experiences?
At the EBU / RadioReady opening stop, the Tour will explore metadata readiness, governance and interoperability through the RadioReady Metadata Manifesto, with a demonstration of EBU Neo, showing how trusted public-service news content can become accessible through source-transparent conversational AI.
ORCHESTRATE
Orchestrating Metadata Across Media Workflows
How can enriched metadata move reliably between systems, workflows and audience platforms?
With Pluxbox, the Tour will explore how metadata, content intelligence and automation can be integrated and orchestrated across the media supply chain — connecting systems, streamlining workflows and enabling more consistent, efficient multiplatform activation.
ENRICH
From Music Intelligence to Intent-Based Audio Experiences
How can richer music metadata drive smarter programming while enabling more contextual, personalised and connected listener experiences?
With Musimap, participants will explore how semantic music enrichment can transform basic metadata into actionable intelligence for programming, recommendation, personalisation and next-generation discovery.
DISTRIBUTE
From Metadata Distribution to the Connected Dashboard
How does enriched metadata become a better and more consistent listener experience in the car?
With Xperi, an automotive expert perspective will show how metadata powers hybrid radio, visual information, service following, station and content identification, voice-driven discovery and next-generation connected dashboards.
DISCOVER
From Metadata Diagnostics to BetterDiscovery
How ready is your radio metadata for AI-driven and connected discovery
Radioplayer provides broadcasters with a practical way to assess the quality and completeness of their metadata, identify gapsand understand what needs to be improved to make radio services more
consistently discoverable across digital, automotive and future AI-driven
platforms.
DISCOVER
From Content Enrichment to AI Discovery
How can AI-generated metadata turn live and archived radio content into discoverable, reusable and more valuable assets?
With Eon Media, the Tour will explore how live and archived audio can be automatically processed and enriched with AI-generated metadata, enabling semantic search, contextualisation, content repurposing and new AI-driven audience touchpoints.
DISCOVER
From Semantic Search to RAG& Conversational Discovery
How can broadcasters turn enriched media content into AI-ready retrieval for
applications and agents?Meilisearch will show how enriched metadata and mediacontent can become an active retrieval layer: indexed, searchable by both
keywords and meaning, and ready to power discovery, recommendations,
conversational interfaces and AI/RAG experiences.
Designed for
Radio CxOs, CTOs, CDOs, digital, product, technology and innovation leaders from European broadcasters and selected ecosystem organisations.
What participants gain
A curated route through IBC combining expert guidance, selected demonstrations, practical use cases, peer exchange and direct conversations with technology innovators.
The goal is not to visit more booths — but to connect the dots between them.
Metadata strategy → enrichment → integration → connected experiences → AI discovery
Programme
The detailed route, contributors and demonstrations are currently being finalised.
Participation is limited to a small group to preserve the quality of discussions and interactions.
Confirmed / actively involved broadcasters include
BBC · NRJ Group France · RTL Belgium · Bauer Media Audio · Stingray · Lagardère News · FG Radio, with additional European broadcasters being finalised.
Discovery Tour Partners
Musimap — Music Intelligence
Turning richer music metadata into smarter programming, recommendation and contextual discovery.
Musimap brings semantic music intelligence to the Tour, showing how deeper understanding of music can support programming, personalisation and intent-based audio experiences.
EBU — European Broadcasting Union
Advancing trusted media technology, standards and innovation for public service media.
The EBU brings a strategic and technical perspective on how metadata, interoperability, data and AI can help broadcasters prepare for future discovery environments while keeping trust, transparency and public value at the core.
IBC stand : Hall 10, 10.D21
Strategic guide connecting the Tour’s technology, business and audience perspectives.
South 180 brings a futures and strategy perspective to the Tour, helping connect emerging technologies with the decisions, priorities and impact they create for media organisations and their audiences.
Eon Media — AI Content Intelligence
Turning live and archived media into searchable, reusable and more valuable assets.
Eon Media demonstrates how AI-generated metadata can transform unstructured audio into content that can be searched, contextualised, repurposed and discovered through emerging AI interfaces.
IBC stand Hall 14 - Future Tech — 14.FT5
Radio Ready for Connected Cars
Making radio metadata fit for the connected-car experience.
Radio Ready for Connected Cars helps broadcasters improve the quality, consistency and governance of radio metadata so services remain easy to identify, discover and experience across modern in-car dashboards and hybrid radio environments.
Turning rich, consistent metadata into a more visual, seamless and discoverable radio experience in the car.
Xperi brings the connected-car perspective to the Tour through DTS AutoStage, showing how broadcaster metadata travels into modern dashboards to support station identification, visual content, hybrid broadcast/IP listening, service following and next-generation discovery experiences.
IBC Hall 5 - 5.MR4 / 5.MR5
Pluxbox
Connecting metadata, content and workflows across the media ecosystem.
Pluxbox helps media organisations integrate and orchestrate metadata across connected workflows, turning structured information into automated, consistent and multiplatform experiences.
